Website Review
Definition
A website review is a structured evaluation of a site’s usability, performance, structure, and behavior to identify issues, risks, and opportunities for improvement.
A review focuses on how the site actually functions, not just how it looks.
Purpose
A website review helps:
• Identify hidden usability and performance issues
• Reduce guesswork before making changes
• Prioritize fixes by impact
• Prevent quiet conversion and visibility losses
• Create a clear improvement roadmap
Reviews replace assumptions with evidence.
Common Review Areas
• Page clarity and messaging
• Navigation and structure
• Mobile usability
• Performance and load behavior
• Conversion friction and broken flows