Content
Definition
Content is the written, visual, or interactive information on a website used to inform, guide, and support visitors in understanding what a business offers and what action to take next.
Content is how a website communicates intent, value, and trust.
Purpose
Effective content helps:
• Explain services and offerings clearly
• Answer visitor questions
• Build credibility and confidence
• Support search visibility
• Guide users toward action
Content should serve a purpose, not fill space.
Common Content Types
• Page copy (home, services, about)
• Blog and resource articles
• Visual content (images, diagrams, icons)
• Interactive content (quizzes, calculators, forms)
• Supporting content (FAQs, policies, documentation)