Intro
A few years ago, I thought the best way to help businesses was to build them a brand-new website from scratch. And while I absolutely could still do that, I’ve come to realize that my time is limited, and as a one-person operation, I need to make decisions that align with my strengths and where I can provide the most value.
Why Fixing Is Better Than Starting Over
• Most businesses already have a site—they just don’t know how to improve it.
• Fixing is faster and more cost-effective—a business doesn’t have to reinvent itself, just optimize what’s working.
• This is my own 80/20 approach – Rather than spending weeks designing a new site from the ground up, I focus on the 20% of fixes that bring 80% of the results.
• It lets me focus on impact instead of fluff—small tweaks (like better navigation, speed improvements, and smarter layouts) can make a site 10x more effective.
Key Fixes That Make the Biggest Difference
• Simplifying menus & navigation – Many sites overwhelm visitors with too many options. A clean, simple navigation structure makes a site easier to use.
• Replacing outdated plugins & tech – Older websites often rely on outdated tools that slow them down or create security risks.
• Cleaning up messy layouts and poor formatting – Small design tweaks can dramatically improve user experience and engagement.
• Optimizing for AI & search engines – Ensuring that content is structured properly so it’s easy to find and interact with.
The Value of Website Optimization
Many businesses believe they need a brand-new website because their current one isn’t performing. In reality, the problem is usually poor structure, outdated content, or technical issues that can be fixed without starting over.
By focusing on optimization rather than reinvention, I help businesses get more out of their existing website, saving them time, money, and frustration. This also allows me to use my knowledge, skills, and limited time in the best way possible.
Final Thoughts
Businesses don’t need another new website—they need a website that actually works for their customers. By focusing on fixing and optimizing instead of rebuilding from scratch, I help businesses get the most out of their web presence.
As a freelancer, my time is valuable, and this approach ensures I’m working on high-impact improvements rather than unnecessary overhauls.
Is your website working for you, or does it need an upgrade?