Introduction: Why I Had to Rethink My Freelancing
Between my full-time job, family, and freelancing, I only have so much time in the day. I needed a way to focus on what actually matters instead of getting lost in endless tasks. That’s when I really leaned into the 80/20 principle—the idea that 80% of the results come from 20% of the effort.
I’ve been fascinated by this concept for years—to the point that I see it as practically a natural law. It helps me focus on meaningful work instead of saying yes to everything. Here’s how I apply it to freelancing.
Step 1: Identifying the 20% of Work That Matters Most
The biggest shift in my freelancing happened when I looked at where my best clients actually came from.
? One client originally found my photography on Flickr—they needed someone local for a project.
? They later reconnected with me on LinkedIn for a different project.
? Most of my best opportunities have come from past connections, not cold outreach.
That realization changed my approach. Instead of chasing every possible project, I focus on:
? Leveraging existing connections – I stay engaged with past clients instead of starting from scratch.
? Working on platforms I know best – I don’t need to be everywhere, just where I can make an impact.
? Offering services that align with my skills – No more trying to do everything for everyone.
Step 2: Less Reinventing the Wheel, More Fixing What’s Broken
For a long time, I took on full-site builds from scratch—but I realized I can create more value by fixing inefficiencies in existing websites.
Now, I focus on:
? Streamlining navigation and improving UX – Because many sites aren’t built for actual users.
? Fixing outdated content and tech – Helping clients modernize their site instead of starting over.
? Optimizing websites for AI-driven search – Because most businesses “set it and forget it”, instead of making their website actually work for them.
I’ve also come to believe that search engines themselves are flawed—instead of just “searching,” we need better sorting tools to work with information more effectively.
Step 3: Managing My Time with 80/20 Thinking
Freelancing isn’t my full-time job, so I have to be intentional about how I spend my time. That means:
? Blocking off specific time for freelancing – Instead of trying to squeeze it in randomly.
? Being firm about my schedule – Prioritizing high-value work over distractions.
? Mapping out a clear plan before taking on projects – To avoid wasted time on unnecessary tasks.
? Using the Pomodoro technique – To stay productive while keeping focus sharp.
Conclusion: The 80/20 Freelancer Mindset
Applying 80/20 thinking has completely changed how I approach freelancing.
? I focus on past connections instead of chasing every lead.
? I fix inefficiencies instead of reinventing the wheel.
? I prioritize my time and stick to a structured approach.
If you’re freelancing, ask yourself: What’s your 20%? The work that truly matters? And what’s in your 80% that you should let go of?