Introduction to the Series: Build a Business That Holds Water
Most small business owners don’t suffer from a lack of ideas—they suffer from leakage.
Time drains. Focus drains. Money drains.

Table of Contents
And then someone tells you to hustle harder… when what you really need is a system that holds water to help you build a business that holds water.
That’s what this series is about.
In this series, you’ll discover how to build a business that holds water, ensuring long-term success and sustainability.
A Dam Good Idea is your invitation to build a reservoir mindset—in your life, your business, and especially your website.
Because whether you’re running a solo operation, building out a service page, or just trying to keep your priorities straight, you need structure. You need boundaries. You need calm.
And that doesn’t happen by accident.
Each post in this series will give you one part of the metaphor—practical, focused, and rooted in lived experience.
You’ll learn how to:
- Identify where your energy and opportunity are leaking out
- Protect what matters most in your business
- Redirect your overflow into meaningful growth
- Use your website as a dam—not a drain
Let’s start where all reservoirs begin: with the basin.
You Can’t Build Overflow Without a Basin
I’ve come to believe everyone needs a reservoir:
- A place to catch good ideas, cash flow, and calm
- A structure that holds things during chaos
- A personal dam that separates what matters from what leaks away
Mine began with a simple goal:
$1,000 in my Acorns account, untouched.
Not for spending. Not for fixing the next crisis.
Just to prove to myself that I can hold water.
The Poinsett Reservoir Doesn’t Apologize
I grew up near the Poinsett Reservoir in Greenville County—one of the cleanest water sources in the world.
You don’t get water that clean without boundaries.
You try to cross the wrong fence up there?
You’re not getting a polite warning.
You’re getting escorted off the property.
That’s when it clicked:
Maybe my life needs that kind of boundary.
Maybe the clearest, most refreshing part of my day should also be the most protected.
This is the Start of Your Dam
You don’t have to fix everything this week.
You don’t need a 9-figure exit, a 12-step funnel, or a 10X morning routine.
You need a basin.
A place where the good stuff can land and stay.
That’s how you build a calm business.
That’s how you create a website that converts instead of overwhelms.
That’s how you finally stop starting over.
Reflection Prompt
What’s one thing in your life or business that keeps draining out before you can use it?
What would it look like to hold that for 30 days?
What’s your version of the “$1,000 Acorns floor”?
Today’s Task
Write down one boundary you will not cross this month.
Could be:
- “I won’t dip below this amount in savings.”
- “I won’t take on clients who drain me.”
- “I won’t explain myself to people who aren’t building anything.”
That’s your first wall. Your first dam stone.
How I Can Help
If you’re trying to build a clearer, more stable business—or just need a fresh set of eyes on your site, messaging, or workflow—I’d be glad to help.
I specialize in helping small business owners stop the leaks, strengthen their structure, and build systems that hold up under pressure.
You can view my services here or book a clarity consult to get started.
Next up: Where the water comes from.
Spoiler: it’s not just from hustle. Some of it’s already flowing—you just haven’t built the pipe yet.
Need a Hand with Your Website?
Whether you’re fine-tuning your content, cleaning up old pages, or just trying to get your site working the way it should, I can help you focus on what really matters—without the overwhelm.
- Site reviews and quick wins
- One-time audits or hands-on fixes
- Flexible consulting options
Recommended Reading
Looking to reinforce the mindset behind this series? These two books have directly influenced how I think about clarity, protection, and sustainable progress—both in business and life.
A practical system for protecting your business finances—starting with what matters most. Think of it as a budget with a dam built in.
A guide to simplifying your workload and protecting your attention. Less stress, less leakage—more clarity.
*Affiliate links help support this series. I only recommend books I’ve personally learned from.*