In photography, one of the most powerful tools is selective focus—deliberately keeping only a portion of the image sharp while letting the rest fall softly out of view. The subject stands out. Your eye knows exactly where to go.
That’s the metaphor we’re using here—not a Photoshop trick, not a blur effect.
We’re talking about focus in strategy, not visuals.
You don’t need to highlight everything in your business, your content, or your homepage. In fact, trying to keep it all equally “sharp” can confuse your visitor and bury your best work.
Table of Contents
What Are You Trying to Keep in Focus?
Too many websites (and businesses) keep everything equally visible:
Overcrowded menus Competing service offers Cluttered calls-to-action Content for content’s sake
But just like a cluttered photo, that kind of detail becomes noise.
Instead of trying to “sharpen” everything, what if you got intentional about your focal point?
Visual Example
Caption: This isn’t just a cute picture. Notice how the eyes are in perfect “focus” while the background gently fades away. That’s how clarity works—whether in a photo, a homepage, or a business model.
Book Recommendation
If you’re overwhelmed by options or unsure what to prioritize, this book is a field guide for choosing less—but better. Focus is not laziness; it’s leadership.
What to “Blur” / What to “Sharpen”
“Blur”: Low-priority offers, weak SEO pages, vague copy, footer clutter “Sharpen”: One message per page, one next step per user, one standout service
Remember: clarity comes from choice, not complexity.
Call to Action
Take a fresh look at your homepage. If someone scanned it for just 3 seconds, would they know what to do next?
If not, it’s time to rethink what’s in “focus.”
In the next post, I’ll zoom in on SEO—and show how trying to rank for everything can kill your results.
