Conversion Series Part 4: How Culligan Quench Turns Website Traffic Into Sales

At Culligan Quench, I see firsthand how a well-designed portal drives sales. It’s not just about selling breakroom supplies—it’s about simplifying life for the customer. I am happy to be working everyday to improve that process.

Customers need to log in, find what they need, place an order, and move on. No complicated menus. No confusing checkout. Just a clean, user-friendly experience that keeps them coming back.

That’s the lesson for any business website—the easier you make it for customers to take action, the more likely they will.

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