Working with Coffee Shopping Network was a crash course in digital marketing. It wasn’t just about having a website—it was about the full experience.
We ran Google and Facebook Ads, tested different headlines and offers, and sent email follow-ups for abandoned carts. The website itself was simple—clear categories, fast load times, and an easy checkout. It worked because it was part of a bigger strategy.
If I were running it today, I’d lean more into organic content—blog posts, SEO, and evergreen resources. Paid ads are powerful, but they’re also expensive. A balanced approach keeps traffic flowing long-term without overspending.
That’s the mindset I bring to HyperLynx Studio—building websites that don’t just look good but work as part of a bigger plan.