My journey with website conversions has spanned a few very different experiences—Coffee Shopping Network (CSN), D&M Restoration, and now Culligan Quench. Each one shaped how I approach website strategy today.
At Coffee Shopping Network, success didn’t come from the website alone. It was the whole system—Google Ads driving traffic, email marketing nurturing leads, and promotions creating urgency. The website was simply the final step in a well-planned journey.
D&M Restoration was different. The website worked fine, but the focus leaned more toward traditional advertising. That was the owner’s choice—and it made sense for his audience. Not every business thrives on digital marketing alone, and his phone kept ringing because of the reputation he built through print. It taught me an important lesson: a website should align with how a business already succeeds, not fight against it.
Today, at Culligan Quench, I see how an e-commerce portal thrives when convenience drives the experience. Ordering breakroom supplies, paying bills, and requesting service—everything happens seamlessly, which keeps customers coming back.
This week, I’ll be diving deeper into each of these experiences:
- Tuesday: What made Coffee Shopping Network’s website strategy so effective—and what I’d do differently today.
- Wednesday: How D&M Restoration’s traditional approach highlighted the importance of aligning your website with your business strengths.
- Thursday: How Culligan Quench turns website traffic into real sales through smart design and user-friendly systems.
- Friday: How I’m applying these lessons to my work at HyperLynx Studio—and how you can, too.
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